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Marketing Coordinator - Clinical Marketing


Department Description: This role is providing support on the Beth Israel Lahey Health Marketing and Communications team. It is supporting the Clinical Marketing team.

Job Location: Boston, Massachusetts

Req ID: 46110BR


Job Summary: The Marketing Coordinator supports the Director and/or Marketing Manager(s) to advance the implementation of consumer-focused marketing campaigns and programs for a portfolio of Beth Israel Lahey Health's hospitals, service lines, and other care delivery models. This individual provides direct support to a Marketing Director and/or Marketing Manager(s) to help coordinate activities of all members of the Marketing & Communications department to execute on tactical elements of campaigns. Responsibilities include project management and tactical coordination throughout the development, review and approval, implementation, tracking and reporting phases of marketing campaigns, across all channels.

Essential Responsibilities:
  1. Supports execution of hospital-based marketing priorities and other key initiatives. Supports hospital marketing and/or service line priorities in alignment with the Marketing Director.
  2. Coordinates work with web team, brand group, digital marketing team contacts in assigned hospitals/service line and other supporting functions and physicians throughout BILH.
  3. Maintains status reports for key projects/initiatives, and helps to compile monthly and quarterly reports to be presented to key clients at assigned hospital(s)/service line(s).
  4. Coordinates with web team and clients to enter web tickets to ensure all web additions, changes and deletions are handled in a timely manner and keeping with overall brand guidelines.
  5. Coordinates within project management system to efficiently track all projects.
  6. Has a working understanding of challenges and opportunities facing the hospital/health systems, programs and services.
Required Qualifications:
  1. Bachelor's degree in Marketing, Journalism, Advertising, Communications or other relevant field required.
  2. 1-3 years related work experience required.
  3. Must demonstrate solid writing, presentation and project management skills.
  4. Must be detail oriented, prioritize multiple projects, meet tight deadlines, and work in a fast-paced environment.
  5. Excellent interpersonal skills with the ability to communicate effectively verbally and in writing with all levels within the organization.
  6. Experience with computer systems required, including web based applications and some Microsoft Office applications which may include Outlook, Word, Excel, PowerPoint or Access.
Preferred Qualifications:
  1. Experience in advertising, marketing or content writing.
  2. Experience working at ad agencies or large companies.
Competencies:
  1. Decision Making: Ability to make decisions that are based on specific instructions, standard practices and established procedures which generally require little or no supervision.
  2. Problem Solving: Ability to address problems that are routine, somewhat repetitive and generally solved by following clear directions and procedures and by identifying opportunities for process improvements.
  3. Independence of Action: Ability to follow general instructions and procedures as provided. Work is monitored by supervisor/manager.
  4. Written Communications: Ability to summarize and communicate in English moderately complex information in varied written formats to internal and external customers.
  5. Oral Communications: Ability to comprehend and converse in English to communicate effectively with medical center staff, patients, families and external customers.
  6. Knowledge: Ability to demonstrate full working knowledge of standard concepts, practices, procedures and policies with the ability to use them in varied situations.
  7. Team Work: Ability to act as a team leader for small projects or work groups, creating a collaborative and respectful team environment and improving workflows. Results may impact the operations of one or more departments.
  8. Customer Service: Ability to provide a high level of customer service and staff training to meet customer service standards and expectations for the assigned unit(s). Resolves service issues in the assigned unit(s) in a timely and respectful manner.

Physical Nature of the Job:
Sedentary work: Exerting up to 10 pounds of force occasionally in carrying, lifting, pushing, pulling objects. Sitting most of the time, with walking and standing required only occasionally
EOE Statement

BIDMC is EOE M/F/VET/DISABILITY/GENDER IDENTITY/SEXUAL ORIENTATION

Vaccines

As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. BILH requires that all staff be vaccinated against influenza (flu) and COVID-19 as a condition of employment.

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